MARKETING RESEARCH
An all-around research embodies several types of studies and analysis, used to show you the exact preferences of your customers, the needs of your company, and the possible ways to upgrade your way to the top of your chosen industry.
To use research effectively, it’s essential to diversify your efforts as opposed to focusing on a single research aspect.
Every business nowadays aims to provide a unique service but the most unique brand a customer can encounter is one that cares to become better!
Brand Research
Put simply, brand research aids to create and manage your brand’s identity.
Those are the associations, narratives, images, and characteristics customers associate your brand with. (or the ones you want them to think of when engaging your brand)
Brand research is usually used at the beginning of a company path or in case of re-branding.
It serves to raise the proper brand
Advocacy | Awareness | Loyalty | Penetration | Perception | Positioning | Value
Consumer Insights
Getting to know your customers requires time and efforts.
Getting to really know your customers requires the above times ten, unless you carry out an adequate consumer insights research.
Understanding the deepest customer needs is crucial to your company’s success.
Having enough preference data to analyze, you can anticipate needs, innovate in line with them, personalize your marketing approach, and ultimately overcome any business challenge.
Customer Segmentation Research
Segmenting your customer base means to divide it into smaller groups and/or personas.
This way, you can dive deeply into your customers’ needs and preferences in order to deliver a unique, personalized experience for each of them.
Demographics | Geography | Psychographics | Behavior
are the four main categories we study to determine the exact mindset of your customer base.
Competitive Analysis
Quite logically, knowing your competition would increase your chances of surpassing it successfully.
Studying the strengths and weaknesses of a given marketplace provides solid ground to build upon and grow your business to a respectable state.
Competitive analysis serves companies right in any stage of development – be it a start-up, a move to a new market, or just a business health-check, it’s beneficial to know your competition.
And more importantly, how are you performing against their products and services.
Campaign Effectiveness
Such a research shows how impactful are your advertising messages. Additionally, it evaluates if they impact the right customers for your goals.
Consumer attention is an incredibly valuable resource nowadays, so the rightly-developed ad can bring you more than just a mention on social media.
Spending money on advertising should happen after a thorough research and a stellar ad strategy development.
Product Development
Researching a product’s potential usefulness is borderline obligatory in today’s marketing landscape.
A massive portion of new products fail on a yearly basis, so research is never out of the picture. If you want to land a critical hit with a product, you should know how customers perceive it, how they can use it, and for how long they can benefit from it.
The four main stages where PDR is most useful are:
Conception | Introduction | Innovation & Further Development
Usability Testing
In addition to Product Development, businesses benefit from usability testing.
Such a research shows how your customers use your products/services in real time. Be it a kitchen robot, an app, or a spaceship, it’s always a plus to know the exact purpose of a product.
Usability tests are often most useful before launching a product or a service. The so-called Beta Tests help companies pinpoint and eliminate issues before the product hits the markets.
The main generalizations with usability testing are as follows:
Journey Testing | Eye Tracking | Learn Ability Studies | Click Tracking | Checklist Testing
Reach out to us if you want to learn more about our approach, fees, and workflow!